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Craft a Killer LoyJoy Chat in 7 Simple Steps

1. Begin With a 1 Sentence Value Proposition​

The intro is crucial. People decide instantly if they will interact or leave.

ValueProposition

2. Offer 2-3 Buttons to Hit the Sweet Spot​

Offering 1 button is NOT a conversation, more than 4 buttons lead to the paradox of choice.

3. Emojis, Animations + Questions Convey Emotions​

Joy is what distinguishes an average experience from an exceptional experience.

4. Use “I” Instead of “We” to Build a Personal Connection​

Use the “I” perspective to switch from anonymous to relatable.

5. Keep Offering the Other Options Later​

Initially offer 2-3 buttons. After customers pick one option, offer the other options again later.

6. Keep Buttons Short With Clear CTA​

shortButtons

7. Use Chat Preview on Website and “Open Automatically” in SoMe​

People need to discover your chat. Your chat preview in Branding must contain the 1 sentence value proposition plus 1-3 buttons. Switch on “open automatically” when the chat is the core of the experience/website and when publishing to Instagram, Facebook, and TikTok.