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Mailchimp Module

Introduction​

The Mailchimp Module allows you to add a member to an audience in Mailchimp directly from your chat experience.

How To Use The Module​

API Key & DC​

To authenticate with Mailchimp, create an API key in Mailchimp and input it along with your data center (e.g. us1) into the module settings. You can find your data center in the URL when you are logged in to Mailchimp.

Modes​

Using the module you can:

  • Add an email address to an audience: You can find the corresponding audience ID in the audience settings. If you want to subscribe users with a double opt-in process you need to select status pending instead of subscribed in the process module and enable double opt-in emails in Mailchimp. This will send an email to the user with a link to confirm the subscription. The email is sent by Mailchimp and can be customized in the Mailchimp settings.

Email Address Requirement​

Since the email address is mandatory for adding a member to an audience, it is necessary to use an email module or a sign-in module before this module to collect the user's email.

Mappings​

In the mappings you can configure target fields to write to. By default only the email address is added to the audience. If you want to add additional information to the audience you can use mappings in the process module.

This will add custom fields to the audience, such as:

email_type, language, location, marketing_permissions, merge_fields.FNAME, merge_fields.LNAME, merge_fields.BIRTHDAY, merge_fields.ADDRESS.addr1, tags, vip

These fields are documented in the Mailchimp API documentation. The merge fields can be configured freely and are documented in the Mailchimp merge fields documentation.